Channel Wedding
Channel Wedding

When you plan a wedding photography business, you are joining not just the photography industry, but the huge American wedding industry. There are multiple potential channels for marketing your services in this industry, and your marketing plan should detail how you will take advantage of them to spend you precious marketing dollars.

Print Advertising

Unlike consumers looking for certain products, brides do still look to magazines as a significant source of information about weddings and wedding services. Purchasing advertising in bridal magazines can be a good marketing spend. However, running a public relations campaign which targets these magazines with article ideas featuring your business may be an even better way to pursue this channel, assuming there are specific remarkable stories you can push.

Internet Advertising

Wedding websites, such as theknot.com, weddingchannel.com, and brides.com, are another source of information and services for brides and wedding planners. Pay-per-click advertising with Google AdWords or other search engines is another valuable way to advertise. The upside of internet advertising is the ability to track the number of hits your website receives directly from these sources and the rate of converting these hits to those who request more information or even call. The AdWords campaign manager or free tools such as Google Analytics can supply this information.

Industry Associations

To seek the higher end of the wedding market, you will need to work with event planners who tend to manage the planning process for bridal clients. Join industry associations where wedding and event planners take part, both to gain mailing lists and to learn about events and conferences to attend. Use these events to network and build your reputation with wedding planners one at a time. Many will be interested in a commission relationship, whereby they earn 10% or more of your fees to wedding clients they refer to you. Be prepared for whether you will be happy with this kind of relationship or if it will effectively obliterate your profit.

Are you looking for more tips on how to start a photography business or advice on developing a photography business plan? Call 877-BIZ-PLAN to learn how Growthink can help you build your photography business.

I need some good website suggestions for wedding hair photos?

Or any site that shows pictures of hairstyles. It doesn’t necessarily have to be specifically for weddings. I’ve already been on the knot, wedding channel, matrix, and modern bride and can’t find what I’m looking for.

Try beautyriot.com they have loads of photos

Wedding Proposal On The Weather Channel

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1.35CTW BRILLIANT CUT CHANNEL- WEDDING RING SET* size 6


1.35CTW BRILLIANT CUT CHANNEL- WEDDING RING SET* size 6


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Breathless


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Like its predecessors, Kenny G’s Breathless is a collection of tuneful, easy-listening instrumentals baited with a couple of pop-soul vocal numbers. This album is built on Kenny G’s most obvious strengths: his knack for writing hummable pop hooks and his ability to play those radio-friendly melodies in a breathy, fluid style that invites the listener to lie back and relax. When it comes to backgro…

Diana, Princess of Wales, 1961-1997: The BBC Recording of the Funeral Service


Diana, Princess of Wales, 1961-1997: The BBC Recording of the Funeral Service


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Given the multimedia frenzy that accompanied Princess Diana’s untimely death, it’s somehow appropriate that the tragedy should inspire this album–a 2 CD set featuring 36 old and new tracks by an array of international stars–with a portion of the proceeds going to a Memorial Fund established in the late Princess’ name. But, with Diana’s death as the only unifying thread (and a tenuous one at that…

Love Letter [VHS]


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No one with romantic tendencies will be able to resist The Love Letter. Campbell Scott plays a Civil War buff who buys a desk from that era. While polishing it, he discovers a secret compartment, in which sits an unmailed letter–a letter written by a young woman named Lizzie (Jennifer Jason Leigh) over a century earlier. Touched by her yearning for passion, he writes her back, egged on by his mys…

The Best of a Wedding Story Volume 2


The Best of a Wedding Story Volume 2


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Five selected real-life love stories from the popular Learning Channel televison show. You’ll become intimately involved in the lives of five couples in the roller coaster process of planning a wedding….

The Good Witch


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Features include: •MPAA Rating: NR•Format: DVD•Runtime: 89 minutes…

William & Kate


William & Kate


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The royal love story of Prince William and comely commoner Kate Middleton captured the hearts of the world, and the Lifetime movie William & Kate takes viewers deep inside the relationship. William & Kate is well acted and no expense was spared to re-create key parts of Scotland and England as a lush backdrop to this modern-day fairy tale. William is played quite competently by Nico Evers-Swindell…

For the Love of Grace


For the Love of Grace


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A firefighter (Mark Consuelos) mourning the sudden loss of his wife forms an unexpected bond with a young woman (Chandra West) he rescues while putting out an apartment fire. Discovering they are both coping with deep and personal pains, the two begin the process of healing together. Sensitive drama co-stars Corbin Bernsen, Ennis Esmer, and Cara Pifko. 88 min. Standard; Soundtrack: English….

Channel Rose Bridal Tiara


Channel Rose Bridal Tiara


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This tiara is a simply stunning addition to your wedding. Romantic and floral, this headpiece features a rhinestone encrusted rose pattern that will take your breath away. The ornamented portion of the piece measures 1-1/2″ tall and 5-1/2″ wide….